Your customers want to manage their stock and orders on their own and push the data into their own systems, and that's now a decisive criterion in tenders.
Customer portal, API connection to the ERP, real-time dashboards, measured SLAs, traced incident management, AI agents, automation. These aren't options anymore. They're the conditions for being able to respond to a tender at all.
Even when your logistics offering is better, you lose at the stage before. They have a high-end digital solution. You have a free visibility portal thrown in by your WMS or TMS vendor.
Your sector depth, your coverage, your contractual flexibility are real strengths. But they carry no weight in the brand's summary table if the "customer experience and automation" column is empty.
Depending on the size and complexity of the deal, two approaches are possible.
In most cases, you equip your business with the Spacefill customer portal, connectivity, automation and AI agents. You roll it out to your existing customers and offer new ones a market-leading digital service.
For the most complex contract logistics tenders, you can bid jointly with Spacefill on our OMS solution. That opens up deals you couldn't reach before.
This is the approach most of Spacefill's 3PL customers take. You buy the platform, you roll it out across your installed base, you build it into your sales approach, and you turn up to tenders with a solution that's ready to demo.
The brand sees in the demo exactly what its teams will have day to day. Unified stock, orders tracked end to end, multi-carrier tracking, collaborative incident management, per-customer reporting.
50+ WMS, Shopify, SAP, Amazon, Zendesk, Slack, Pennylane, Gorgias, Microsoft Teams. Technical compatibility is settled from the outset.
Proactive issue detection, plain-language answers for the brand's teams, assisted support ticket handling. The brand sees a service quality promise that doesn't depend on your team turnover.
90% of issues detected upstream, rules configurable in under ten minutes by your business teams, automatic escalation of SLA breaches. You present an industrialized, high-end operating model.
Transport and dock appointments are covered from day one. You no longer stop at the warehouse doors: you go all the way to final delivery.
Quality becomes visible, and therefore credible. The brand sees what it's buying before signing.
You move out of the pricing discussion and into the value and service quality discussion. You match the digital 3PLs without giving up what makes you strong: operational depth, coverage, contractual flexibility, sector expertise.
You also shorten the gap between signature and production. A customer connected in weeks, not months, becomes an argument in your next tender response.
The tenders you win
Against digital 3PLs, you bring the match back onto operational quality. That's where you're better.
Against traditional competitors, your offering has a break from the pack that's visible from the selection committee onwards. The "portal and automation" column in the summary table gives you an edge.
Against brands that want to impose their own OMS and reduce you to execution, you turn up with your own control tower. You stay in charge of the relationship, or you can offer to connect your systems to theirs more easily.
For large accounts with the most complex requirements, the answer isn't a portal. It's a complete orchestration platform, backed jointly by you and Spacefill.
Large-account contract logistics tenders. Multi-country, multi-warehouse, multi-channel brands. Combined e-commerce, retail and B2B complexity. An explicit OMS requirement in the specification. Competition against OMS vendors bidding directly. Volumes from 100,000 orders a year.
On those deals, a customer portal isn't enough. The brand expects a complete orchestration layer.
The Spacefill OMS, with automatic multi-3PL order routing, pre-built connectors to the brand's ecosystem, built-in AI agents, a consolidated multi-country control tower, and unified transport tracking. You remain the primary logistics operator. Spacefill is the orchestration layer that makes your offering eligible for bigger deals, while keeping a TCO 50% below other OMS platforms.
It's a joint bid in partnership. Spacefill supports you on the technical and product side, you own the logistics response and the commercial relationship. The brand buys an integrated solution.
This approach costs more than a customer portal. It's also more robust, more ambitious, and it opens up a different category of deals. Several large French and European 3PLs already use this model to win first-tier contracts with large FMCG and industrial brands.
Large 3PLs that want access to deals where customers ask for a real control tower or OMS. 3PLs building a product partnership strategy to secure their large-account positions. 3PLs that want to get out of pure price competition on the biggest deals.
You bring a complete digital solution: portal, connectivity, transport tracking, automation, which positions you as a strategic partner rather than a pure executor.
Your operational quality, your sector expertise and your coverage are now backed by a digital experience of the same standard.
One where you equip your offering with the portal, the automation and the AI agents. And one where you jointly back a complete orchestration solution with Spacefill. Two commercial weapons for two types of deal.
conversion rate on tenders where the Spacefill portal is presented
large-account contracts signed after building Spacefill into the sales approach
average sales cycle on deals with strong digital requirements

Groupe DERET, a top 10 French 3PL, €500M revenue. DERET built the Spacefill portal into its sales approach to position itself against digital 3PLs on e-commerce and omnichannel tenders. The result: differentiation visible from the demo onwards, a service quality argument that can be written into the contract, and the ability to defend pricing on value rather than on discount. The portal has become an upsell lever on the installed base as much as a tool for winning new accounts.

A large European 3PL uses the Spacefill OMS joint-bid approach to win several contract logistics tenders with large-account FMCG brands. The Spacefill OMS acts as the digital orchestration layer. The model is replicable for other large 3PLs on comparable deals.